WEBOBA
WeBoba is a mobile application born out of the need to enhance boba delivery services in my hometown. The platform enables users to conveniently place orders for pick-up or delivery from a variety of participating boba shops located nearby, ensuring a quick and efficient ordering experience.
THE CHALLENGE AT HAND
The 4th year has limited amount of time; he wants to place his boba order as he is finishing up class so that it is ready by the time he walks home. He is unable to do so as there is no current application that provides boba ordering services for surrounding stores.
THE INNOVATIVE FIX
WeBoba is created for users such as the 4th year. I have curated a flow from homepage to checkout that guides the user in placing an order with a seamless and quick experience.
“In a survey conducted by Harris Poll and commissioned by Gif platform Tenor, 36% of millennials ages 18 to 24 who use “visual expressions” such as emojis, GIFS and stickers say that those images better communicate their thoughts and feelings than words do.”
— STEINMETZ, 2017 ON THE IMPACT OF GIFS
The GIF on the confirmation page.USING A GIF...
01 Keeps users intrigued
02 Provides feedback
03 Conveys brand tones
WHAT’S NEXT?
I would love to test WeBoba on real-world users. I will conduct usability testing asking users to complete simple tasks such as using the search and filter order as well as placing an order. Overall, I want to know if WeBoba would be a successful app for Boba lovers (or first-time Boba tasters!) around the world.