DENICE VELUZ

FOR COMPLEX

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Growing up with a brother who was 12 years older than me, I was introduced to the world of hip-hop and streetwear culture at a very young age. Many of my favorite childhood memories revolve around this lifestyle—from listening to Pink Polo Kanye to camping out for sneakers with my brother, and even wearing my “Property of G-Unit” x Ecko shirt multiple days in a row.

Over the past 20 years, my love for streetwear has only grown stronger. I believe that streetwear and music go hand in hand, and growing up immersed in that culture inspired my creativity. This passion is what led me to become a UX Designer.

I have been profoundly inspired by creatives within this field—Virgil Abloh, Ye (to me, he will always be Pink Polo Kanye), Takashi Murakami, Nigo, and, of course, Complex. Watching interviews with Speedy, Emily Oberg, and Joe La Puma have been at the forefront of my inspiration for the past 10 years.

My Story

II. EXPERIENCE

001

UX Designer at Sony PlayStation

April 2022 - March 2024

  • Lead UX Designer for Feature Discovery, contributing to a 15% increase in user engagement within the PlayStation ecosystem.

  • Collaborated with product managers, engineers, and other stakeholders to understand requirements and craft creative, user-centered design solutions.

  • Effectively communicated the user experience at various stages through wireframes, flow diagrams, storyboards, mockups, and/or high fidelity prototypes.

  • Led the design and execution of all product aspects, from ideation and visual design to interaction design and prototyping, while clearly communicating ideas to a range of internal audiences.

  • Designed intuitive, innovative, and aesthetically pleasing user experiences and flows.

002

Freelance UX/UI Designer

March 2021 - April 2022

  • Crafted and optimized web-based applications for 3 e-commerce small businesses and an Esports gaming startup, leading to a 10% increase in conversion rates.

  • Collaborated with clients to understand their business objectives and user needs, translating them into effective design solutions.

  • Delivered high-quality mockups, wireframes, user journeys, and interactive prototypes in a timely manner.

  • Monitored and analyzed daily metrics to enhance website performance.

003

UX/UI Intern at 30 Friends

January 2021 - March 2021

  • Contributed to the development of a video call social platform aimed at facilitating social interactions during the pandemic.

  • Participated in team meetings and brainstorming sessions, actively contributing to ideas and solutions to improve the overall design.

  • Collaborated with development, content, and product management teams to ensure features were executed and working properly.

  • Created presentations, pitch decks, and marketing assets.

III. EDUCATION

CUNY Hunter College

2018 - 2021

Bachelor’s in Computer Science

Coursework: Discrete Structures, Software Design and Analysis, Computer Architecture, Intro to Cyber Risk, Operating Systems, Software Engineering, Database Management, Computer Theory

IV. SKILLS & TOOLS

Skills

Competitive Analysis, Prototyping, Wireframe Production, User Research, Empathy Mapping, Affinity Mapping, User Personas, Information Architecture, Usability Testing, User Flows, Interaction Design, Storytelling, Empathy, Communication

Tools

Figma, Sketch, Adobe XD, Adobe Creative Cloud, InVision, Keynote, Microsoft Office, HTML, CSS, JavaScript

“EVERYTHING I DO IS FOR MY 17 YEAR OLD SELF” - VIRGIL ABLOH

THANK YOU.